- TikTok Video Ideas for Book Promotion
- Children’s Book Promotion Ideas
- Social Media Book Promotion Ideas
Book Promotion Video Ideas
TikTok offers a dynamic and engaging platform for first-time authors to market their books. By understanding the audience, participating in trends, creating diverse content, and engaging with the community, you can effectively raise awareness for your book https://thewinport.com/. Remember, consistency and authenticity are key to building a loyal following on TikTok. Happy TikToking!
Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
TikTok Video Ideas for Book Promotion
Follow people within your sphere so you can build relationships with them. If you follow a large variety of subject matter and content creators, TikTok will show you more of that. Try not to mix your author business with your personal interests.
#AmWriting – This hashtag is used by writers who are currently working on a writing project. By using this hashtag, you can connect with other writers who are also in the process of writing and share your progress with your followers.
Even if your book hasn’t gone viral, you can mimic the format to drive curiosity. And make sure to use the platform regularly so you can stay on top of current trends. Learn more about utilizing trends here.
Follow people within your sphere so you can build relationships with them. If you follow a large variety of subject matter and content creators, TikTok will show you more of that. Try not to mix your author business with your personal interests.
#AmWriting – This hashtag is used by writers who are currently working on a writing project. By using this hashtag, you can connect with other writers who are also in the process of writing and share your progress with your followers.
Even if your book hasn’t gone viral, you can mimic the format to drive curiosity. And make sure to use the platform regularly so you can stay on top of current trends. Learn more about utilizing trends here.
Children’s Book Promotion Ideas
Rather than trying to be present on all social media platforms, it is recommended to focus on one or two platforms where your target readers are active. This allows you to concentrate your efforts and engage with your specific audience more effectively. Here are a few platforms that can be particularly beneficial for promoting children’s books:
If your children’s book teaches social-emotional skills to young readers, you could host an online event for kids that will teach them emotional regulation through stories and games. If you’d rather do something for parents and teachers, you could host a webinar on strategies they can use to help kids process their emotions.
Here is an example an article I wrote for Kindlepreneur, a free source for authors to learn about book marketing. It was shared hundreds of times and helped reach many potential readers and clients.
Social Media Book Promotion Ideas
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One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
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